Luxury Watches Sports luxury
Rank 20
Rolex GMT-Master II Pepsi Ref. 126710BLRO
Freshly discontinued but still a defining UHNW travel-sports acquisition—scarcity now permanent.
Photograph by OpaleHorse, CC BY-SA 4.0, via Wikimedia Commons, resized
Why it is here
Hodinkee launch + discontinuation coverage bookends the ceramic Pepsi era; WatchTime documented elite secondary premiums.
Who it is for
Collectors who specifically want the red-blue GMT bezel and will buy complete sets on secondary or leftover AD relationships.
Sources
- Introducing: GMT-Master II Pepsi Steel 126710BLROLaunch specs cal. 3285 / 100m.
- Breaking: Rolex Discontinued the Pepsi GMT-Master IIOfficial catalog exit; Batman remains.
- List vs. Ask: Comparing Steel Rolex PricesPepsi among highest % premiums.
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